Is this the ‘Best Use of New Media in a Christian Campaign’?

David Keen writes:

The ‘Bloggies’ – Christian Web and New Media awards – are now open for nominations. I’ve taken the liberty of nominating this blog for ‘Best Use of New Media in a Christian Campaign’.

Phil’s blog is very much the hub of the SPCK campaign, but there’s much more going on. Many of us who are involved have never met face to face, but through blogs, email, Facebook, online petitions, Google Groups, and even Twitter we’ve built a network of supporters from several countries, and in the last 2 weeks there has been a mini-avalanche of remarkable results from the pressure that the campaign has brought to bear:

  • Durham Cathedral have served notice on the Brewers to leave the premises
  • The Charity Commissioners have taken control of the assets of the Society of St. Stephen the Great.
  • Following the CC action, an out of court settlement with unfairly dismissed staff may now be possible
  • and Dave Walker is back to blogging about the SPCK story. Mark Brewers initial ICBM (inter-continental bullying manoevre) seems to have backfired spectacularly in the intervening 10 months. Welcome back Dave.

I have a slight quibble about the Bloggies, in that anyone using new media effectively will, hopefully, be using more than one website to do it. The online SPCK campaign – which effectively began as Dave Walker’s ‘Save the SPCK’ campaign on The Cartoon Blog – has diversified into several ‘new media’ as it has evolved. Any campaign simply using one platform probably shouldn’t get past first base!

If you’d like to nominate the SPCK/SSG campaign too, please do! Here’s what I put in the ‘additional information’ box:

A campaign to scrutinise and hold to account the new owners of SPCK bookshops, which recently resulted in decisive action by both the Charity Commissioners and Durham Cathedral. The campaign provides a discussion space, as well as a focus for scrutiny and lobbying.      

Use of new media includes

– Several blogs, of which the named blog is the key one. With the censorship of Dave Walkers blog, it’s been important to have several blogs reporting the story, so that ‘divide and rule’ through legal threats won’t work.  The reposting on over 70 blogs of material which the new SPCK owners attempted to censor was vital both in building a public profile, and in demonstrating support for those victimised by the new owners.
– Online petitions
– Facebook: there are two related groups on Facebook, which give the campaign an online mailing list of around 600 people, as well as a forum for spreading information.
– Google groups, as a forum for the leaders of the campaign to communicate and share information.
– more recently, Twitter.

Many of those involved in the campaign haven’t met face to face, but new media has enabled us to network, co-ordinate our efforts, and spread information to a wide group of people.

David Keen blogs at St. Aidan to Abbey Manor, and has just joined the team on SPCK/SSG News, Notes and Info.

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3 responses to “Is this the ‘Best Use of New Media in a Christian Campaign’?

  1. There’s quite a lot more still e.g., the Spartacus action, cross-niche campaigning, Dave’s outrageous campaign of accurate reporting, the use of Facebook n/w as a sort of “radar” to find out how to get info we needed, use of petitions targeted at weak points of the opposition leading into local media front page stories, cartoons, research into Brewer hypocrisy (free speech election platform), the use of information published by Brewer, and more.

    M.

  2. Teamwork all the way. My thanks to one and all.

  3. Valiant for Truth

    As Christians we are supposed to defend the weak, support the poor and needy, work for peace and justice, so what better demonstration of Christian life than to use the 21st century equivalent of storytelling and parable, using today’s disciples.

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